Moroccan cross-border B2B ecommerce marketplace WaystoCap expands into logistics and local sales, opens two new offices in West Africa

Casablanca-based B2B ecommerce marketplace has recently expanded into logistics and local sales, the startup has told MENAbytes, adding that it has also opened two new offices in West Africa – one in Ouagadougou, Burkina Faso and the other one in Lome, Togo.

Founded in 2014, WaystoCap had originally started as a B2B marketplace, enabling businesses in Africa buy and sell products. Started initially with one category of Food and Beverages, the startup now enables buying and selling of products between businesses in over ten categories.

The two new services by WaystoCap are part of its expansion strategy and compliment the marketplace.

With WaystoCap Local, that is currently available in Benin and Burkina Faso, the startup gets seller’s products into the market, sell it locally in smaller quantities and pays the seller, company’s co-founder Nic Pantucci told MENAbytes. So any business anywhere in the world can use the service to sell their products in Benin and Burkina Faso with WaystoCap taking care of the entire process.

“WaystoCap Local lets you sell your products locally. We’ll clear your product, handle sales and distribution, and make sure you get paid on time,” says the company on its website.

Also read: Niama El Bassunie, Founder & CEO of YC-backed WaystoCap talks about early days, Y Combinator experience and more

WaystoCap Logistics, the second recently launched service by the company that is available to all its users regardless of their geography provides buyers and suppliers with the support they need to merchandise into and out of the continent.

“WaystoCap Logistics works with top shipping companies to make sure your cargo arrives on time, at competitive rates, as planned,” notes WaystoCap’s website.

The company decided to expand their presence in the two new markets, Burkina Faso and Togo, after receiving a lot of requests from the customers there, Nic told us, adding that the aim to have local presence is facilitating trade between our users, “We are getting closer to our customers so we can service them better with local payment options, and other security benefits.”

WaystoCap is one of the very few Y Combinator alumnus from Middle East & North Africa – the company graduated from YC’s prestigious accelerator program last year and went on to raise $3 million investment from YC, Battery Ventures, Endure Capital and others.

With their recent product and geographical expansion and the size of opportunity they’re going after, WaystoCap should easily make it to any list of promising startups in MENA. A startup you should keep an eye on in 2018.

Zubair Naeem Paracha
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