Egypt’s Trolley raises $200,000 seed for its grocery delivery platform

Cairo-based grocery delivery platform Trolley has raised $200,000 as seed funding, the startup told MENAbytes today, adding that the investment came from a Kuwaiti individual investor.

Founded late last year by Mohamed Abbas, who comes with over ten years of experience in the FMCG industry, Trolley was launched in January earlier this year. The Cairo-based startup sells and delivers groceries all over Cairo and Giza through its web and mobile-based platform.

Mohamed Abbas, the founder and CEO, of Trolley, in a conversation with MENAbytes, said that they are using a hybrid model, owning and storing a part of their inventory in their own warehouse (and distribution center) and relying on small offline grocery chains for the rest of products. He said that they’re selling over 20,000 products (SKUs – Stock Keeping Units) with over 500 of these owned and stored in their own warehouse.

Trolley also has its own fleet that delivers groceries (including fruits and vegetables) to customers all in Cairo and Giza. The startup claims that it offers two-hour delivery in all parts of these two cities.

The startup is currently completing over 400 orders every month with 30 percent of products being fulfilled from Trolley’s own warehouse and the rest being sourced from its partners. Trolley, learning from its data, is also adding the more products that are being ordered on a frequent basis by customers to its own warehouse.

Mohamed told MENAbytes that they’re planning to expand to three more Egyptian governorates by mid-2020, starting with Alexandria. Trolley plans to use a large part of investment on its marketing efforts. The startup will also use the investment to further develop its website and apps and expand its team.

Trolley currently employs over 20 employees with most of them being part of its fleet team.

Zubair Naeem Paracha
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