Taager, a MENA-focused social ecommerce platform, has raised $6.75 million in a pre-Series B funding round led by Africa-focused tech growth fund Norrsken22. The oversubscribed round saw participation from Endeavor Catalyst and Beltone VC, alongside existing investors 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Founded in 2019 by Mohamed Elhorishy, Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar, Taager enables individuals to launch and scale ecommerce businesses by providing them with products, storage, shipping, and customer collection services. The company, which started in Egypt and is now headquartered in Saudi Arabia, has expanded its operations to include the UAE and recently entered the Iraqi market.
The dropshipping platform has served over 45,000 online social sellers to date, claiming to increase merchant profitability by 2.5x on average. Taager’s technology leverages machine learning for intelligent product bundling and customer segmentation, and has recently integrated generative AI to scale its operations through AI sales agents.
Mohamed Elhorishy, Taager’s co-founder and CEO, said, “Our mission is to enable absolutely anyone to start and scale a profitable social e-commerce business. We empower women, young people, and low-income earners—and in a way that is sustainable for both us and them.”
“Taager has created its own category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two years, we have refined the business, becoming more capital efficient and scalable and improved our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years,” he added.
Nivesh Pather, Principal at Norrsken22, said, “Taager is redefining e-commerce in the MENA region by empowering thousands of entrepreneurs with the tools, insights, and infrastructure to build and scale their businesses. This team has been exceptional in being able to successfully navigate scaling into multiple markets profitably, including Saudi Arabia. We are excited to be partnering with Mohamed and his team on Taager’s next phase of growth.”
The fresh funds will be used to enhance the company’s data insights and tools for social sellers, expand its product selection, and grow its team. This round follows Taager’s $6.4 million seed funding in 2021, which was led by 4DX Ventures with participation from Raed Ventures and other investors.
Taager’s notable competitor in the region includes Zambeel.
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