Souq.com acquires Dubai-based delivery startup Wing.ae

Souq.com has announced acquisition of Wing.ae, the Dubai-based delivery startup for businesses and individuals that links couriers companies and merchants. Founded by Muzaffar Karabaev last year, Wing.ae had earlier received its seed funding from Souq.com. It was before Souq.com was acquired by Amazon for $580 million.

Wing.ae provides different mobile based delivery solutions to merchants all across UAE. From handling small tasks like delivering envelopes to major major tasks which involve technologically robust delivery solutions, the startup does it all. It currently offers same and next day delivery for solutions for different merchants, Souq.com being one of them.

“At Souq.com, our customers will remain our key focus and we will continue to deliver an exceptional online shopping experience. Fast dependable delivery is key to this, and Wing.ae provides Souq.com customers with more convenience for their same and next day delivery. With Amazon’s support, we are putting all our efforts in providing an ever-improving shopping experience for customers in the Middle East.” said Ronaldo Mouchawar, Co-founder & CEO of Souq.com

“The UAE is a leading ecommerce and smart hub in the region, and in this demanding business we work to fill the logistics supply gaps to offer customers the excellent service they want as fast as possible,” says Muzaffar Karabev, CEO and cofounder of Wing.ae. “With the support of Souq.com, Wing will accelerate investments into our technology, infrastructure and regional coverage to provide innovative delivery solutions and to make online shopping for Souq.com customers and merchants even more convenient.”

Mohammed Alabbar, the Emirati real-estate tycoon and founder of billion-dollar yet to be launched ecommerce venture Noon had last year acquired 16.5% stake in Aramex, one of the biggest courier companies of the region. Noon was announced last year with a promise of 20 million products and 3-hour delivery in UAE & Saudi but it’s still not open to public yet as the company is currently testing its private beta and plans to go live later this year.