Amazon rebrands in UAE to

As the previous reports suggested, Amazon has finally rebranded to in the United Arab Emirates. The move comes almost two years after the American internet giant acquired for $580 million. Customers in UAE who log on to are now being redirected to Souq’s website in Saudi and Egypt, however, remain unchanged at the moment.

Ronaldo Mouchawar, co-founder of Souq who is now the Vice President of Amazon MENA, in a notethat’s being displayed on the welcome page of, said, “There have been many milestones for Souq over the past 13 years, we have another one to share with you. We are proud to announce that we are now brings together the best of Souq’s local know-how and Amazon’s global retailing experience, and features over 30 million products, including those available on Souq and five million products from Amazon US.”

He also said that the customers will now be able to shop in Arabic for the first time on both Amazon’s website and app.

More to follow..

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