Sinc, a Bahrain-based workforce management startup has raised $250,000 in a pre-seed funding round led by Dubai Angel Investors and joined by some other regional angel investors, the startup announced today in a statement to MENAbytes.
Founded in 2017 by Sam Dolbel and Sam Matthews, Sinc is a web and mobile-based SaaS (Software-as-a-Service) platform that makes it easy for blue-collar SMEs to manage their mobile workforce, allowing human resources management and staff to undertake their in-office function on-the-go. The platform comes with automated timekeeping, GPS tracking of employees (while on job), HR notes, safety feedback, and detailed reports for the HR or management. Headquartered in Bahrain, the startup has most of its client base in North America.
Sinc is designed for offline use so the field employees can use its services even on a slow internet connection. Information being recorded by Sinc including the GPS of these employees at different times, is synchronized when they come back online.
The platform offers full admin functionality on the mobile. But for those who would like to use it on the web, there’s that option as well.
Sinc in a statement explained that its mobile app and web platform improves productivity and accountability with job costing analysis capabilities and reduces payroll administration time by 98 percent and reduces payroll costs by 10 to 15 percent.
According to its website, Sinc currently uses a freemium model, offering a free subscription to small businesses with five or fewer users. The paid plans start from $14.99 per month (for up to seven users) and range up to $99.00 per month (for 100 users).
Sam Dolbel, co-founder and CEO of Sinc, commenting on the occasion, said, “Basically, we are trying to win the domain of blue-collar SME job tracking and costing, so nailing this feature is the next big priority for us and what we have been working towards since we started building SINC two years ago. We are now on the cusp of implementing the solution, so it is a very exciting time for us.”
“There are currently over 4,000 businesses using the Since platform and while 90% of these users are based in the U.S. and Canada, the company has decided to build out its engineering team in Bahrain where skilled engineering talent abounds, and operating costs are relatively low,” he added.
Sam Matthews, Co-Founder and CTO said, “We believe we have a unique strength in that we are scrappy and cost-effective. By strategically positioning ourselves in the MENA region to take advantage of the labor market and available subsidies through organizations such as Bahrain entity Tamkeen, we are confident we can compete with some of the large US-based competitors and win our vertical of blue-collar small businesses.”
Sinc plans to use the investment to initially expand its presence and customer base across North America, targeting a sizeable portion of the estimates 1.5 million blue-collar businesses there. The startup then aims to develop tailor-made solutions for the growing labor environment in the MENA region.
The startup was part of Flat6Labs Bahrain’s 2018 class.