UAE’s Sheraa opens applications for its Series A program, winner to receive $50,000 grant

Sheraa has opened applications for the 2019 cohort of its Series A program that will help up to ten startups refine their strategy and customer experience to make them ready for the next round of investments.

The program that doesn’t take any equity from the participating startups runs for three months and features lectures and workshops on different topics including strategy, expansion, leadership, and fundraising. It also offers one-to-one mentorship and support to the participating startups. Sheraa will also reward one of the participating startups of the program with $50,000 grant at the end. It’s not clear how Sheraa will select the winner.

Sheraa is looking for startups that have been operational for at least two years and are generating revenues but struggling with customer engagement. Sheraa’s website notes that they’re looking for founders who are committed to the venture, suggesting that they won’t be accepting part-time founders. And they expect a commitment of 1-2 days/week so you don’t have to be there for the entire period.

The founders must also be fluent in English as that’s what the program will be delivered in. The program is open to startups both within and outside UAE.

The Series A program will conclude with a Showcase Day where startups will pitch their startups in front of an audience that will include investors, government officials, and business leaders.

Some of the previous graduates of the program include Joi, Eyewa, Yalla Pickup, and Melltoo.

The last date to apply for the program is January 13. You can learn more about it here and apply here.

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