Sarahah, the Saudi-based anonymous messaging platform that went on to become No.1 App in the world on Apple’s app store in 2017 and attracted a lot of attention from the international media, has launched a new dedicated service, Enoff, for employers to receive anonymous feedback from their staff.
“The new enterprise app and website provides a platform for employees and employers to engage in confidential dialogue to foster safe and positive work environment,” Sarahah said in a statement.
Enoff aims to help organizations create a healthy work environment by having their staff report any kind of workplace issues including safety, harassment, discrimination, theft and embezzlement, and even general employee relations, anonymously.
The service can be used by employers by creating an account and inviting their employees to share feedback anonymously through Enoff’s website or iOS App. An Android app is also in the works, Sarahah’s partner Ibrahim Alfahl who is leading Enoff confirmed to MENAbytes. Individuals are required to register on the platform to share the feedback but their identities cannot be seen by the employers. Employers, however, have the option to respond to the feedback.
Speaking about initial response, Ibrahim said that different commercial and educational organizations have already registered on the platform and aim to use it on a regular basis.
Zain-Alabdin Tawfiq, founder and CEO of Sarahah, speaking on the launch of Enoff, said, “Our mission has always been to create a service to help people. The first app we built aimed to help people feel comfortable sharing honest and constructive feedback. Now, by launching Enoff online and on the App Store, we’re hoping to create a safe digital space for companies where they can receive feedback about workplace issues from their employees in an easy manner without having them disclose their identities.”
Enoff is a free service and Sarahah aims to keep it free, the company confirmed to MENAbytes.