Riyadh-headquartered e-commerce fulfillment platform Salasa has raised $30 million in a Series B funding round led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors, it announced today. It takes total capital raised so far by Salasa to nearly $40 million. The Saudi startup had previously raised $8.6 million in a Series A round in 2020.
Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa has evolved from a traditional fulfillment company into Saudi Arabia’s leading e-commerce logistics provider, offering turnkey solutions spanning warehousing, shipping, inventory management, bonded zones, last-mile delivery, dark store-powered two-hour delivery, and cross-border logistics.
The startup, which has fulfilled and shipped over 50 million products since inception, now serves more than 1,000 merchants including major brands like Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG, and Alothaim Retail. Its ecosystem includes platform integrations with Salla, ZID, Amazon, Trendyol, and Shopify, alongside carrier partnerships with Aramex, DHL, Saudi Post, and over 40 other logistics providers.
The Series B funding will be used to expand Salasa’s fulfillment centers, darkstores, and bonded zones to meet growing demand across Saudi Arabia and the GCC. The company is also investing heavily in AI technology to enable predictive, intelligent, and automated operations across its logistics network.
“We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company,” said Abdulmajeed Alyemni, co-founder and CEO of Salasa. “With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward-thinking logistics.”
Hasan Alhazmi, co-founder and CBO, added: “We’re embedding AI across planning, inventory, and fulfillment to create predictive, self-optimizing logistics. This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond.”
Wassim Moukahhal, Head of Alternative Investments at Artal Capital, commented: “Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation.”
The startup plans to use the funds to accelerate its transformation into an AI-driven logistics platform and fuel its cross-border expansion across the GCC region.
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