Investments

Jordan’s Repzo raises seed funding for its mobile-based customer relationship management platform

Jordanian mobile-based customer relationship management platform Repzo has raised seed funding, the startup announced today. The investment came from Jabbar Internet Group, Oasis Creative Industries, and two angel investors. The size of investment was not disclosed.

Founded last year by Hassan, Moutaz and Ayman Atmeh, Repzo claims to be the first Arabic enabled cloud mobile customer relationship management solution. The startup aims to make it easier for small and medium-sized enterprises in the fast-moving consumer goods (packaged food, toiletries, and other consumables) and pharmaceutical industries to manage their teams and monitor their field staff activities through automating their workflows.

Speaking about the investment, Hassan Athmeh, co-founder and CEO of Repzo, said, “We are thrilled to be associated with Jabbar Internet Group; a prolific innovator with a history of investing in success stories like Souq.com and Maktoob, and with other renown investors. The funds will give Repzo a terrific boost, allowing us to invest in our IT infrastructure, intensify our marketing efforts, and expand our operations.”

Samih Toukan, Chairman of Jabbar Internet Group, commenting on the investment, said, “Repzo has the potential to redefine the way companies with field staff work, for example those that rely on sales, marketing or merchandising reps out in the field. Repzo offers a unique solution that is affordable, time-saving, cost-saving and error-minimizing to manage such a field force.”

Repzo’s mobile app allows field staff to use their smartphones to enter all their geotagged activities, which could range from purchase orders and payments to data collection and analysis. The platform enables managers to keep an eye on efficiency of their staff, assign tasks, and receive real-time updates from any smartphone, tablet or laptop, which means that they don’t even need to have update meetings. Repzo’s real-time data allows companies to abandon the traditional paperwork, reducing delays in order processing and distribution time.

Currently operating in Jordan, Iraq, Egypt, UAE, and Palestine, Repzo has about 1,000 daily active fields representatives. The startup currently has a team of 12 employees based in Amman and plans to add few more using the new funds.

Repzo also has plans to partner with different businesses in the region to act as their resellers of their solution.

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