Jordan’s Repzo raises $750,000 Pre-Series A for its mobile CRM

Amman-based mobile customer relationship management startup Repzo has raised $750,000 in a Pre-Series A round led by Jabbar Internet Group (who had previously invested in Repzo’s seed round last year) with participation of Arzan VC, Adam Tech Ventures, Shorooq Partners, and a group of angel investors, the startup announced in a statement to MENAbytes last week.

Founded in 2017 by Hassan Atmeh, Moutaz Atmeh and Ayman Atmeh, Repzo’s mobile CRM allows companies in FMCG and pharmaceutical sector to track and monitor their field employees. Repzo’s mobile app (that’s available for both Android and iOS) can be used by employees to enter their geo-tagged activities ranging from purchase orders and payments to data collection and analysis, enabling their managers to monitor and measure performance of their shelves in real-time from a smartphone, tablet, or computer.

The pricing, according to Repzo’s website, starts from $25 per representative per month.

Repzo claims to be have over 2,500 representatives using its platform in seven countries across the region. The Jordanian startup that counts Nestle, Novartis, Pfizer, Sanofi, and Bayer among its clients, plans to use a part of latest investment to reach other MENA markets and open new offices in Saudi, UAE & Egypt. It also plans to further improve enhance its live tracking features, AI capabilities and image recognition technology.

Their numbers suggest that they’re making at least $750,000 in annual recurring revenue.

Hassan Atmeh, the co-founded and CEO of Repzo, who had come up with the idea of Repzo when he was trying to solve problems of his own family business which specialized in manufacturing and distributing cosmetic products, commenting on occasion, said, “It took a great effort from the team to achieve this milestone and we are working to grow Repzo into the “Salesforce” of the Middle East.”

Hussam Khoury, President of Jabbar Internet Group, said, “Repzo has shown excellent growth since inception and is clearly poised to become the leading provider of Mobile CRMs in the region. We are looking forward to working with our new investment partners to help the team at Repzo fulfill its vision.”

Laith Zreiqat, a Partner at Arzan VC, said, “We invest in mission-driven teams that demonstrate strong founder-market fit, as well as the complementary skills that will enable them to go the distance and carry the burden. We are all about people and Repzo ticks all the boxes. We are excited to start helping in their growth and expansion across MENA.”

Shane Shin, Founding Managing Partner at Shorooq Partners, said, “We are joining this journey to help Repzo become the leading software for field force management and will scale it globally. Most software out there are built for white-collar & desk folks while most employees don’t work behind their desks. We would like to solve for this arbitrage with Repzo, who already has hundreds of loyal blue-chip customers with 95% retention rate.”

Zubair Naeem Paracha
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