Saudi Arabia-based SaaS startup Rekaz has raised $5 million in seed funding to expand its operating system for service businesses, it announced today. The round was led by COTU Ventures, with participation from Impact46, Shorooq Partners, Numrah Capital, and angel investors.
Founded in 2017 by Abdulrahman Alomran and Abdulaziz Alkharashi, Rekaz offers an all-in-one platform for service-based SMBs including gyms, salons, clinics, and home service providers. The platform covers scheduling, payments, subscriptions, and customer engagement, replacing fragmented workflows with a streamlined system.
The Riyadh-based startup has demonstrated strong traction with over 7,000 businesses using its platform to process more than 1 million appointments and subscriptions. Businesses can also launch their own branded booking websites and mobile apps through the platform.
“Our mission is to do for service SMBs what Shopify did for e-commerce,” said Abdulrahman Alomran, CEO and co-founder of Rekaz. “Most service businesses are still operating through scattered tools, spreadsheets, and manual work. We’re building the infrastructure they’ve been missing.”
Rekaz combines a purpose-built internal system with AI-powered insights and personalized onboarding flows that adapt to each business type. The platform aims to help merchants get started quickly and operate more efficiently with reduced friction.
Amir Farha, General Partner at COTU Ventures, said in a statement, “Rekaz is solving a massive and overlooked problem. Service businesses are the economic backbone of the region, and they’ve been left behind by traditional software.”
The new capital will be used to deepen product development, enhance AI capabilities, and expand across GCC markets. The company positions itself as building foundational infrastructure for service-based SMBs that have historically been underserved by existing software solutions.
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