Noon launches its mobile wallet ‘Noon Pay’ in UAE

Noon has launched its mobile wallet ‘Noon Pay’ in the United Arab Emirates without any fanfare. The launch was announced on Noon Pay’s social media accounts about three weeks ago. Noon has been working on it for over a year but never really shared any details.

Earlier this year, the company had won the initial approval of the Saudi Arabian Monetary Authority (SAMA) to launch the mobile wallet in Saudi too so it is safe to assume that the UAE launch will be followed by the launch of Noon Pay in Saudi.

In the United Arab Emirates, the mobile wallet is available as a dedicated app (for iOS and Android) that enables users to pay at partner outlets and for their Cash on Delivery orders from Noon by scanning a QR code, recharge their mobile numbers in UAE and over 50 other countries and recharge the Salik (electronic toll road system of Dubai) accounts or buy its recharge card.

According to the information available on its website, Noon Pay has partnered with different companies to provide many additional services within its app. The partnership with Mr Usta enables users to book different home services including cleaning, AC maintenance, moving, handyman, and pest control. With the help of VoucherSkout, it offers deals (with up to 50 percent discounts) from different brands and stores including restaurants, spas, and gyms. The app also enables users to book air tickets through Cleartrip and cinema tickets from Reel Cinemas.

The users can add money to Noon Pay by linking their debit or credit cards (Visa and Mastercard). The website doesn’t have any details on peer-to-peer transfers so that’s apparently not there yet.

Noon earlier this year had announced a co-branded credit card in partnership with Mashreq Bank that would offer users up to 3.5 percent cashback on purchases made from Noon and free Noon VIP membership. The ecommerce company is also building a food delivery platform.

Zubair Naeem Paracha
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