Ecommerce, the billion-dollar ecommerce portal to go live within few weeks in UAE & Saudi Arabia

The billion-dollar ecommerce portal from UAE that is backed by Saudi Investment Fund a group of investors from UAE led by the real-estate tycoon Mohamed Alabbar is set to go live within few weeks, according to different reports. They have been beta-testing the website for months now. The website will be launching in UAE & Saudi Arabia and has plans to expand to Egypt by the end of this year or early next year.

Omar Kassim, Founder & CEO of JadoPado shared the following screenshot from the beta version of on his Twitter. set to go live within few weeks 


The screenshot is from a Product page listing details of the product; a book. From the top navigation, we can see that the main categories of Fashion, Baby, Books, Toys, Electronics, Home Goods & Sports. When announced last year, company had said that it will have an initial inventory of 20 million products.

The website will be taking on existing ecommerce players of the region; mainly which was recently acquired by Amazon. Alabbar’s company Emaar Malls had also submitted a last-minute bid of $800 to counter Amazon’s acquisition offer for

A source speaking to ArabianBusiness about’s launch said:

“Nothing is being left to chance here. When this goes live, you will be able to order millions of different items and have your goods in just three hours. We are also working around the clock to make sure that every single item sold on Noon is original. We are focused on providing the fastest delivery times, a seamless technology-enabled experience and top-notch customer service. We are absolutely confident that noon will deliver on these promises. Noon will truly be a game changing initiative that will make an impact on the global stage.”

With Amazon’s acquisition of and’s launch just around the corner, the coming few weeks are going to be very exciting for all the stakeholders esp. the consumers of the region.


Zubair Naeem Paracha
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