As reported by MENAbytes a little over a month ago, Noon today has confirmed its expansion to Egypt and has launched the beta version of its ecommerce platform for the country, ahead of its official launch. The report by MENAbytes had said that the company is preparing for a 2019 Q2 launch.
This soft-launch comes two years after Noon went live in the United Arab Emirates and about fourteen months after its launch in Saudi.
The company announcing the expansion in a statement said, “As it prepares to enter its third regional market, noon promises to bring customers in Egypt more choice, affordability and convenience across a wide range of products including electronics, fashion, beauty, baby, home and kitchen, as well as free, fast delivery and free returns. Customers in Egypt are welcome to try noon’s offering via desktop or app, shopping across a wide range of products at incredible prices, during this initial test period.”
Noon Egypt, according to the statement is based in Smart Village, Cairo’s technology and innovation led business district, and the team on the ground is currently in the testing phases prior to the official launch. The e-commerce platform also has a fully operational Customer Fulfilment Centre (CFC) in Greater Cairo’s Abu Rawash area, with plans to include five additional CFCs to ensure service to all cities and governorates is quick and efficient.
Mohamed Alabbar, founder of noon, commenting on the occasion, said, “E-commerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into e-commerce.”
“With a large percentage of the population below thirty, and the highest number of Internet users in the Arab world, Egypt’s youth has tremendous potential to build a vibrant tech-based economy,” the company said in the statement.
More to follow.