Noon expands presence to China to build a direct network with Chinese brands and suppliers

Dubai-based ecommerce marketplace Noon is expanding its presence to China with the launch of an entity on the mainland and another one in Hong Kong, the company announced today.

Both the entities have been formed to build a ‘trusted network’ of Chinese brand owners who could offer a wide range of products to customers in the Middle East, the statement by the company noted.

Noon’s team has already been working on the ground in China to build business relationships with brand owners. The company also has plans to establish a permanent office space in the country.

Mohamed Alabbar, founder of noon, speaking about the development, said, “China’s booming e-commerce market has one of the most active marketplaces in the world. noon is fully embracing the opportunity to work closely with leading Chinese manufacturers to bring a high quality, value driven assortment to the region.”

“We’re also looking to partner with top brand owners and marketplace platforms to help us curate a wider and more diverse assortment of products for our customers in the Middle East. As always, customer experience is at the core of all that we do,” he added.

Noon is working with financial services company and to provide secure online money transfer and digital payment services to the Chinese sellers, making it easy for them to do business in the Middle Eastern market through its platform.

They’re also expanding their logistics capabilities to ensure fast delivery of Chinese products for their Middle Eastern customers.

Last month, Noon had announced its partnership with eBay to bring top eBay products to its marketplace and make it easy for the customers in Middle East to buy them with logistics and returns being handled by Noon.