Noon, the leading ecommerce platform in the Middle East has partnered with Abu Dhabi-headquartered ADNOC Distribution, the UAE’s largest fuel and convenience retailer, to accelerate last-mile delivery across the country, the two companies announced on Wednesday.
As part of the partnership, noon will set up Noon Minutes fulfillment hubs inside ADNOC Distribution service stations, the largest network of retail locations in the UAE, to speed up deliveries and expand the reach of its 15-minute delivery service across the country. The move gives Noon an instant footprint advantage, significantly boosting its quick-commerce capabilities across the UAE.
ADNOC Distribution operates 551 service stations and 373 ADNOC Oasis convenience stores across the country. Integrating Noon Minutes hubs into these locations means more customers will have access to ultra-fast deliveries of groceries, gadgets, and everyday essentials.
The partnership also includes ADNOC Oasis products being made available for delivery through the ADNOC Distribution app, with Noon riders handling the logistics. It marks the first time ADNOC Oasis, one of the UAE’s most popular convenience store brands, will offer quick delivery services through a digital platform.
Both companies will collaborate on AI-powered logistics initiatives as well, including smarter inventory management, real-time route planning, and personalized recommendations through the ADNOC Rewards program.
Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said the partnership is a step toward transforming service stations into “smart convenience hubs,” powered by technology and focused on enhancing customer experience.
Faraz Khalid, CEO of Noon, said the collaboration would help Noon “redefine convenience” by combining its digital platforms with ADNOC’s physical infrastructure.
The announcement is part of ADNOC Distribution’s broader strategy to grow its non-fuel retail business, expand digital channels, and enhance operational efficiency through AI and digital projects.
Founded in 2016, Noon is backed by Saudi Arabia’s Public Investment Fund and Emirati businessman Mohamed Alabbar. The company operates in the UAE, Saudi Arabia, and Egypt across ecommerce, food delivery, and quick-commerce sectors.
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