Egyptian video analytics platform Mintrics becomes the first startup from MENA to graduate from Google Launchpad Accelerator

Cairo-based video analytics platform Mintrics has become the first startup from Middle East & North Africa to graduate from Google Launchpad Accelerator. The startup was part of Google Launchpad Accelerator Africa’s second class and graduated from it earlier this month. The class had 11 startups that went through a three month program in Lagos, Nigeria, receiving help and advice from 48 mentors from Ghana, Kenya, Nigeria, Senegal, South Africa, Tunisia, United Arab Emirates, United Kingdom, and Untied States.

All the eleven startups including Mintrics also received $110,000 in equity-free funding from Google.

Founded in 2016, Mintrics is a social video intelligence platform that helps brands, agencies and content publishers understand how people are interacting with their social videos. Mintrics does it by analyzing the videos across different social media platform and then producing metrics and charts to illustrate how the video is performing – what’s working and what’s not. The platform allows users to compare between videos or group them together to get totals and averages and give brands/agencies an idea of overall performance.

Egyptian video analytics platform Mintrics becomes the first startup from MENA to graduate from Google Launchpad Accelerator, receives $110,000 in equity-free fundingClick To Tweet

Mintrics Meter, an algorithm by the platform scores videos out of 10, taking into account all the important metrics so the users have a clear idea of how the video is performing. The platform also benchmarks this performance against the account’s average and industry average to make it easy for users to have complete context.

Apart from metrics, Mintrics also providers users with actionable insights, sharing both top-performing and low-performing metrics. The idea here is to enable users drive better ROI from their video content.

The startup had raised seed funding from Dubai-based Numu Capital last year.