Dubai-based on-demand cleaning startup Matic raises $3 million in Series A from MEVP

Matic, a Dubai-based online marketplace for cleaning services has raised $3 million a Series A round led by Middle East Venture Partners. Co-founded by Mohamed Samad & Rashed AlRashed, Matic connects individuals seeking cleaning services with cleaning companies through their web-based platform and and mobile apps.

Founded in 2016, the startup has facilitated more than half a million bookings already and completed over two million hours of domestic cleaning. Matic that currently has its services available in UAE, Saudi & Lebanon, has more than 2,000 cleaners in its network.

“The home services space is messy and complex. Striking a balance between automation, technology and the human touch is valuable. Our goal is to use technology to empower the individuals providing home cleaning services,” said aid CEO and co-founder Mohamed Samad.

The startup plans to use this investment to expand into more countries of the region and introduce some new products and services. It has plans to launch in Saudi cities of Al-Ahsa and Jubail by next month, making its services available in 5 cities across the Kingdom in less than a year.

Rashed AlRashed, Co-Founder of Matic, said: “The market for online booking services is taking off in KSA. We’re proud to be paving the way that allows all residents of the Kingdom of Saudi Arabia to book a home cleaning service in just a few taps.”

Walid Mansour, Managing Partner of MEVP, added: “We are excited to partner with the Matic team to solve the difficult problem of organizing the supply of part-time cleaning, especially in the GCC.”

Nawaf Al Sahhaf, CEO of Badir Program for Technology Incubators where Matic was incubated, said: “We are very proud of our entrepreneurs’ achievements. We hope that this investment round will be a starting point for the expansion and development of Matic businesses in the future”.

Matic’s free cloud-based platform for vendors helps them improve the productivity of their workforce with features like driver route optimization, scheduling, client and staff management, accounting, and reporting.

The startup had earlier raised a seed investment last year, also from MEVP.