Dubai-based on-demand cleaning service marketplace Matic now completes 150,000 monthly bookings across all its markets, the startup told MENAbytes. Started originally from Dubai, the startup has now expanded operations across 11 cities in three markets including Lebanon, United Arab Emirates, and Saudi Arabia.
Matic dubs itself a SaaS-enabled marketplace and has two main offerings; its mobile app that enables customers to book and manage their hourly cleaning sessions, and its cloud-based software solution which enables cleaning companies to manage their staff, drivers and customer bookings, helping them streamline their operations.
The startup had originally started as a cleaning company in Dubai but as its operations grew and expanded, the founders saw the need for developing the back-end software and user-facing website to meet the demand. Since launching, Matic has partnered with 12 suppliers, serving over 700,000 homes in 11 cities across the region including Dubai, Abu Dhabi, Riyadh, Jeddah, Dammam, Khobar, and Beirut. With Saudi and UAE being MATIC’s biggest markets, its fastest-growing cities in terms of numbers of bookings are currently Riyadh and Dubai. Matic claims to be the fastest growing platform for booking home cleaning services in the GCC.
The startup, speaking to MENAbytes said that its biggest competitive advantage is that it offers a technology-based service which helps it minimize operational costs and optimize overall performance, in a similar model to tech giants Careem, Uber, and Airbnb. So it is competing with cleaning service providers in the GCC region without having any cleaners or drivers on its payroll, as opposed to its competitors that carry out the full operations, incurring higher costs.
But this also remains a challenge for Matic, “Branding Matic as a technology company in the midst of a cleaning service environment is not an easy task,” the startup told MENAbytes.
The startup plans to expand to all the GCC markets before expanding to other parts of the Middle East & North Africa.