News

Maqsad raises $2.1 million pre-seed to make education more accessible for ‘100 million’ Pakistani students

Karachi-headquartered edtech Maqsad has raised $2.1 million in a pre-seed round led by Indus Valley Capital. The round also included participation from Alter Global, Fatima Gobi Ventures and founders of different startups in the Middle East and Pakistan.

Founded earlier this year by childhood friends Taha Ahmed and Rooshan Aziz, Maqsad (which means purpose in Urdu) is building a mobile-only platform to offer after-school academic support to “100 million” Pakistani students (across K-12 including grades 9-12 of local educational boards).

The team has already run two small pilots in the first half of the year and aims to launch the platform later this year. It will feature localized content in English and Urdu and enable students to learn at their own pace through video-based content and then test their knowledge through quizzes and some other tools on the app. All the content on the app will be produced in-house.

Roooshan who was previously a banker at BNP Paribas in London said, “We believe everyone has a purpose. Maqsad’s mission is to enable Pakistani students to realize this purpose; whether you are a student from an urban center, such as Lahore, or from a remote village in Sindh: Maqsad believes in equal opportunity for all.”

He also added that the struggles of students during the early days of the pandemic motivated us to run a pilot, “With promising initial traction and user feedback, the potential to digitize the education sector became very clear.”

Commenting on the occasion, Taha said, “It’s about more than just getting students to pass their exams. We want to start a revolution in the way Pakistani students learn, moving beyond rote memorization to a place of real comprehension.” He was previously a strategy consultant at LEK

Aatif Awan, the founder and Managing Partner of Indus Valley Capital said “We’ve been looking to invest in a startup transforming education in Pakistan since Indus Valley’s inception. Maqsad founders’ deep understanding of the problem, unique approach to solving it and passion for impact persuaded us quickly that this was the team to partner with. We are thrilled about helping Maqsad become the platform for Pakistan’s youth to realize its potential.”

Ali Mukhtar, General Partner of Fatima Gobi Ventures, said, “Pakistan’s edtech opportunity is one of the largest in the world and we are excited to back Maqsad in delivering tech-powered education that levels access, quality, and cost across Pakistan’s youth and creates lasting social change.”

Sami Awa

Recent Posts

Egyptian 20-minute grocery delivery startup Rabbit raises $11 million in region’s largest pre-seed

Cairo-based 20-minute grocery delivery startup Rabbit has raised $11 million in the largest-ever pre-seed round…

November 10, 2021

A15 invests in Egyptian buy now pay later platform Sympl

A15, a leading venture capital firm supporting entrepreneurs in the MENA region, has announced it…

November 9, 2021

Zarya raises $1.7 million pre-seed to build a ‘Meesho for Pakistan’

Lahore-based business-to-business ecommerce platform Zarya has raised $1.7 million in a pre-seed round led by…

November 1, 2021

Pakistan’s Colabs wants to build a community of 100,000 entrepreneurs and freelancers

Colabs is a Lahore-based startup that aims to build Pakistan's largest community of entrepreneurs and…

October 21, 2021

Pakistani ecommerce logistics startup Rider raises $2.3 million seed

Karachi-based ecommerce logistics startup Rider has raised $2.3 million in a seed round led by…

October 20, 2021

Tazah raises $2 million pre-seed to solve inefficiencies in food and agri supply chain of Pakistan

Lahore-headquartered business-to-business fresh produce marketplace Tazah has raised $2 million in a pre-seed round co-led…

October 8, 2021