Investments

Jordanian edtech startup Little Thinking Minds raises $500,000 to close its Series A with ~$1.8 million

Amman-based edtech startup Little Thinking Minds has raised another $500,000 to close its Series A with $1.765 million, the startup announced today. This latest tranche of investment came from The Innovative Startups and SMEs Fund (ISSF), which happens to be the first (disclosed) investment by ISSF, the $98 million Jordanian fund that was established last year to invest in startups and VC funds. Little Thinking Minds had raised $1.265 million as first tranche of its Series A less than six months ago led by Algebra Ventures with participation from Mindshift Capital and Al Turki Group.

Founded in 2004 by Rama Kayyali and Lamia Tabbaa, Little Thinking Minds used to create educational content in form of videos and other things for children, before transforming recently into an educational technologies and products provider that creates digital solutions and platforms with the aim of improving learning outcomes for school-aged children in Middle East & North Africa and beyond. The two co-founders were joined by Salwa Katkhuda in 2014 who started leading company’s strategy and growth.

The startup that had earlier this year had won the Queen Rania Award for Education Entrepreneurship has three main products/platform:

I Read Arabic: A digital reading program designed to advance quality of Arabic language and fluency for children aged 6-14. It is available on web and as iOS/Android App.

I Start Arabic: A bilingual program designed to support the learning journey of non-native children aged 5-12, for whom Arabic is an additional language. I Start Arabic is also available on web and as iOS/Android App.

KG Arabic: A program that provides early childhood educators and parents with engaging topic-based resources as building blocks for introducing young learners to the Arabic language. For children in the age group of 3-6 years old. Currently available on web only, Little Thinking Minds will soon be launching iOS and Android apps as well for the program.

These platforms according to a statement by Little Thinking Minds are being used over 200 schools and 100,00 students across the region in both public and private schools.

Rama Kayyali, commenting about the latest investment, said, “We are very excited that ISSF chose Little Thinking Minds as their first investment. This is a big testament to how far we have come and the impact we are creating and hopefully continue to create. We hope now with officially closing our Series A round we will continue to work on improving the delivery of our educational solutions aimed at improving learning outcomes and reach many more children in the region and globally.”

Laith Al-Qassem, CEO of ISSF, said, “Digitization is transforming education and Little Thinking Minds are offering quality content with an engaging model in a region which has a growing student population. We are delighted to back this team led by Jordanian female entrepreneurs in the next phase of growth.”

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