Categories: NewsTechnology

Cairo-based wellness startup Instadiet.me selected for Google Launchpad Accelerator

Egyptian wellness startup Instadiet.me has been selected for Google Launchpad Africa’s third cohort, Google revealed in a blogpost last week. It is the second startup from North Africa to have made it to the program and the only one in this class that has 12 startups from all over Africa. Egyptian video analytics startups Mintrics was the first startup from the region to have joined Google Launchpad Accelerator.

Founded early last year by Ahmed Tawfic Saleh, Instadiet.me is an online marketplace that connects users with verified nutritionists and dietitians. These health coaches work closely with the users, helping them achieve their health goals which could range from losing weight to treating eating disorders.

Instadiet.me’s web-based platform provides the nutritionists with different tools to streamline their processes including meal planning, patient management, and communication with the patients.

“We take the whole process of dieting online so in essence, we are a marketplace connecting users with credible nutritionists. We aim to eliminate all challenges associated with dieting and connecting users with credible nutritionists is just the first step,” said Ahmed Tawfic Saleh, the co-founder and CEO of Instadiet.me, speaking to MENAbytes.

During the three-month program that is taking place in Lagos, Nigeria, Instadiet.me along with the other startups that have been selected will receive access to Google engineers and intensive mentoring from more than twenty Google teams, access to Silicon Valley experts and top local mentors, PR training, global media opportunities, and close partnership with Google. The startup will also receive $10,000 in equity-free funding and free access to a coworking space.

Having launched their web-based platform just three months ago, Instadiet already has people from Saudi, UAE, Kuwait, and Egypt using their services.

Commenting on their expectations from Google Launchpad Africa, Ahmed added, “Currently, the users communicate one-to-one with a nutritionist to receive tailored meal plans. While this is effective and is facilitated by Instadiet.me right now, it is not exactly scalable and puts a limit on how many users we can serve. So our vision for the future is to automate this process by training the computer to offer tailored meal plans to the vast majority of cases based on given data points including weight, height, exercise level, and sleep quality. Google will be the best place for us to build such a model, given the breadth of Google’s AI tools that are seamlessly connected with their cloud tools; in addition to the expertise of their engineers who will guide us to build it right from day one.”

Instadiet.me currently has a small team of three full-time and two part-time employees, all of who work from its Cairo office. Ahmed Tawfic Saleh, the founder and CEO, and Mahmoud Elnezamy, the Tech Lead of the startup are in Lagos to take part in the program.

Zubair Naeem Paracha

A tech and startup enthusiast based in Lahore, Pakistan. Zubair apart from leading MENAbytes is also building Qraar, a career discovery and development platform for millennials in MENA. He can be reached on Linkedin, Twitter or zubair [at] menabytes [dot] com.

Recent Posts

ZoodPay acquires Pakistani consumer lending fintech Tez

ZoodPay, a Switzerland-headquartered buy now pay later platform that operates in different Middle Eastern and…

May 23, 2022

Colabs raises $3 million seed to make it easy for entrepreneurs and freelancers to build and grow businesses in Pakistan

Lahore-based Colabs has raised $3 million in a seed round led by Indus Valley Capital,…

March 30, 2022

FlapKap – A fintech revolutionizing e-commerce and SAAS growth in MEA – Launches and completes $1.2 Million fundraise

Cairo, Egypt – 22 March 2022 – FlapKap, a company revolutionizing e-commerce and SaaS growth…

March 23, 2022

Bazaar raises $70 million Series B led by Dragoneer and Tiger to build an OS for traditional retail in Pakistan

Karachi-headquartered B2B ecommerce and fintech startup Bazaar has raised $70 million in a Series B…

March 15, 2022

Milango acquires its local rival Circle

Milango, a community management software provider, backed by A15, has acquired local rival Circle, a…

February 28, 2022

Middle Eastern crypto exchange Rain raises $110 million led by Kleiner Perkins and Paradigm

Bahrain-headquartered cryptocurrency exchange Rain has raised $110 million in a Series B round co-led by…

January 18, 2022