Investments

Dubai’s Grubtech raises $15 million to help restaurants streamline their digital operations

Dubai-based SaaS startup Grubtech has raised $15 million as part of its Series B and Series A extension rounds, it announced in a statement today, without sharing the breakdown of the two rounds. The Series B was led by venture arm of Jahez, the Saudi food delivery company, and joined by existing investors; New York-based Addition, and Saudi and UAE-based Hambro Perks Oryx Fund.

The startup has previously raised approximately $19 million across its seed, pre-Series A, and Series A rounds, with the last disclosed round announced in late 2021.

Founded in 2019 by Mohamed Al Fayed and Mohamed Hamedi, Grubtech has built what it calls a unified restaurant operations and management platform. Its online software integrates with food delivery aggregators, direct ordering platforms, self-ordering kiosks, logistics providers, and POS systems, to help restaurants manage all their digital operations – from order to delivery – from one single dashboard.

Grubtech also allows restaurant owners to update their menus and pricing across different platforms from its dashboard.

In addition to its main software, known as gOnline, Grubtech also offers four add-ons that help F&B operators manage their kitchens and pickup areas, and gain actionable insights into different aspects of the restaurant.

Its solutions can help operators ‘easily double’ sales per square meter, noted a statement by Grubtech, adding that it can also improve the speed of service by 25 percent and reduce operating expenses and waste.

According to its website, and the statement, Grubtech is used by over 700 global brands and restaurant chains in 18 markets. In addition to restaurants, grocery and pharmacy chains also use its products.

There are no pricing details on Grubtech’s website but in 2021, it used to charge its client $60 per month for every location.

The startup plans to use the latest funds to expand its international presence by setting up offices in Saudi, Europe, and the United Kingdom.

Mohamed Al Fayed, the co-founder and CEO of Grubtech, said, “Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data. We are excited to continue our push into different markets where we’ve identified strong demand and growth potential.”

Grubtech is Jahez’s seventh investment since going public in early 2022.

Its Chief Investment Officer Abdulaziz Alhouti, commenting on the investment, said, “Having invested in multiple technology solutions across the F&B and quick commerce sectors, we’ve seen the value of Grubtech’s integration platform firsthand across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies.”

Some of the other notable players in this space include Saudi’s Blink and Taker.

MB Staff

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