Dubai-based diamond jewelry ecommerce startup Fergus James raises over $400,000 from angel investors

Fergus James, a Dubai-based diamond jewelry ecommerce startup has raised a little over $400,000 (1.5 million dirhams) in funding from the local angel investors, the startup announced yesterday.

Previously known as Dubai Rocks, the startup sells customized wedding and engagement rings through its ecommerce platform to customers all around the world.

The diamonds sold on their website come with GIA certification which is known as “a diamond grading report or a diamond analysis document that contains a full scientific and unbiased assessment of diamond’s 4Cs, color, clarity, cut and carat weight.”

An in-house team of certified GIA gemologists takes care of the curation process of diamonds.

With its bespoke ring design services, Fergus James’ platform also offers more than 150 designs that the customers can choose from.

Currently focused on the UAE market, Fergus James plans to use the investment to expand into United States, United Kingdom, and GCC.

“The core target audience for the business is male shoppers who want diamond engagement rings and wedding bands, but prefer a streamlined, professional and transparent experience that removes the need to visit traditional jewelry stores and haggle for prices,” said Fergus James Appleton, the Founder of startup.

“It can be overwhelming for men to shop for jewelry. We’ve demystified and streamlined the process by providing professional guidance and advice and supplying premium quality products at a fraction of the retail cost,” he added.

The startup also has a design studio in Dubai that can be visited by its customers.

Zubair Naeem Paracha
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