Eventtus, one of the leading regional event tech startups is expanding to Saudi, it announced in a statement to MENAbytes earlier this week. Eventtus is looking to set up an office in Riyadh and hire a Country Manager to lead operations in Saudi. It will be the third office for the Dubai-headquartered startup that had started in Cairo (and maintains a big presence there).
“The decision was made after two years of successful cooperation with top events and conferences in Saudi Arabia, which helps realize Eventtus’ goals of delivering top-notch event tech, transforming the events industry in the region and contributing to Saudi Vision 2030,” said Eventtus in a statement.
Founded in 2012 by Mai Medhat and Nihal Fares, Eventtus sells all-in-one solutions to manage events which includes ticket sales (online and on-site), event management and networking, branded mobile apps, and analytics & business intelligence solutions. Their solutions have been used by events across 15 countries. Some of the leading names that have used/still use Eventtus products include Dubai Expo 2020, Informa, Emirates Foundation, RiseUp (disclosure: RiseUp recently acquired MENAbytes), STEP Group and ArabNet.
The Dubai-headquartered startup recently also launched Leadbox, a lead generation tool for sponsors and exhibitors of events to help them capture, qualify, and collect leads.
Mai Medhat, the co-founder and CEO of Eventtus, speaking to MENAbytes about their expansion to Saudi, said, “Saudi Arabia was on our radar for the past few years, but moving and investing there makes perfect sense for us now. We are witnessing an incredible amount of governmental support to entrepreneurs, and investment in the events, venues and other events infrastructure. We believe in a few years Saudi Arabia will be one of our biggest markets in the world.”
The statement by Eventtus noted over 10,000 events were organized in Saudi in 2018 alone, with over 3.5 million visitors, “It creates a high demand and an incredible opportunity for Eventtus to continue empowering event organizers in Saudi Arabia to upscale their events, deliver an unparalleled experience to the attendees and add new event technologies to the market.”
Eventtus plans to localize all its product offerings to meet the needs of Saudi market. The startup already has contracts for some medical and corporate events in Saudi and plans to announce a few more in the next few weeks.