Emaar Malls, one of the leading real estate development companies of the United Arab Emirates has launched an initiative to allow the retailers at Dubai Mall to sell their products online on Noon and Namshi, it announced in a statement on Saturday.
The move is aimed to help the retailers as social distancing efforts being taken by people to fight the spread of Coronavirus (Covid-19) have affected the footfall in malls.
The company that manages Dubai Mall said that it has signed a partnership with Noon to open a virtual store on the ecommerce marketplace where its tenants will sell their products.
Noon, founded in 2017 by Emaar Malls’ chairman Mohamed Alabbar is currently displaying a message saying that Dubai Mall’s virtual store is coming soon on it.
The Dubai Mall that currently has over 1,300 stores in it is also giving them the option to list their products on Namshi, a fashion ecommerce platform Emaar Malls fully acquired last year.
The stores at The Dubai Mall will have to opt-in to sell on the virtual stores on Noon and Namshi and the two platforms will help retailers take the inventory and stores online. The move will offer free cashless delivery to all the users of these platforms in the United Arab Emirates.
“Unprecedented challenges call for innovative, collaborative and bold measures,” said an Emaar Malls spokesperson.
“The Covid-19 situation and its impact on the global economy call for us to rally our strengths and identify new measures that take into consideration the social and economic realities. This will particularly benefit SMEs and start-ups that do not have an active online presence as well as larger retailers who now have an added channel to drive sales,” the spokesperson added.
A Noon spokesperson commenting on the occasion said that Dubai Mall is the first to partner but it is in discussions with other potential partners too “We have been in discussions with large mall operators for the virtual mall initiative, as part of our efforts to offer alternate channels for retailers to tide over the current challenges. We expect to announce further major partnerships with large malls shortly.”
It is not clear when these virtual stores will be launched but given the situation, it is safe to assume that they will do it within the next few days.
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