Crowd Analyzer, a Dubai-based Arabic-focused social media monitoring platform that was born in Egypt in 2013 has raised over $3.5 million in a Series round, Wamda reported yesterday. The round was led by Saudi-based Tech Invest Com with participation of Wamda Capital, Arzan VC, Faith Capital, and Daring Capital. It takes total investment raised by Crowd Analyzer to $5.09 million with its previous round of $1.1 million coming in last year.
Founded by Ahmed Saad and Baha Galal, Crowd Analyzer uses machine learning, artificial intelligence, and natural language processing to analyze content and conversations on social media (Facebook, Twitter, Instagram, Youtube, and even publications) uses machis an Arabic-focused social media monitoring tool that analyzes content and conversations for sentiment and relevance, to help brands understand how they’re doing online, and use this data to create social media campaigns and marketing strategy.
The startup monitors mention of a brand (its customer) in different Arabic dialects including Egyptian, Khaleeji (Gulf), Levantine and standard Arabic to help businesses understand which dialect is performing the best with up to 90% accuracy rate.
Crowd Analyzer, according to the report, plans to use the investment to accelerate its AI and machine learning capabilities and expand its presence in Saudi, Egypt and some other GCC markets.
Ahmed Saad, co-founder and Chief Executive Officer at Crowd Analyzer, speaking to Wamda, said, “As the first Arabic-focused social media monitoring platform, Crowd Analyzer continues to offer indispensable intelligence to companies and brands in the region, helping them to know, understand and access their consumer base quicker and easier than ever before.”
“By the end of the Series A funding cycle, we now have three of the five investors involved working directly with us. Through this latest round of fundraising, they have recognized our growth and potential,” he added.
Fadi Ghandour, Executive Chairman at Wamda, said, “We are very excited to continue backing Crowd Analyzer, they have a proven model and have become a key player within the digital sentiment analysis space, with unmatched capabilities and comprehensive coverage of the Arabic digital and social media sphere.”
Lucidya, a Jeddah-based similar startup had also raised ~$1.1 million in a Series A round earlier this year.