Pakistan’s Clicky raises $700,000 for its fashion ecommerce platform

Lahore-based fashion ecommerce platform Clicky has raised $700,000 in a pre-Series A round, it announced today in a statement to MENAbytes. The investment came from former Souq/Amazon MENA executive Asif Keshodia, unnamed executives of Xiaomi, and some other individual investors. Clicky has previously raised money from Souq (which was acquired by Amazon in 2017) and local VC Fatima Ventures.

Founded in 2016 by Muhammad Khalid and Syed Shahzad, Clicky sells fashion products with a focus on clothing and footwear. Its catalog includes a mix of local and international brands as well as white label products with the SKUs available on the platform exceeding 20,000, Clicky’s CEO Muhammad Khalid told MENAbytes.

The startup has its fulfillment centers in Lahore and Rawalpindi and ships orders using different third-party logistics services. A part of the investment will be used to further enhance its fulfillment, logistics and customer experience infrastructure.

Clicky declined to share the numbers around its customers and orders but said they’ve been growing really fast.

In a statement, it said that will now focus to work directly with manufacturers and build private labels across different fashion categories, “The new funds will be used to grow a team of fashion designers for home-grown labels.”

Asif Keshodia, commenting on the investment, said, “I am thrilled to be a part of this startup in Pakistan. Clicky is going to take customer experience to new heights and address the growing demand for online fashion retail in the region. We see a massive opportunity here, looking at successful online fashion destinations launched in other markets like Asos in the UK, Zalando in Germany, and Net-A-Porter in France. With local investors being stakeholders, it’s a testament to the confidence that exists in the huge market potential for e-commerce in the country”.

Ali Mukhtar, the founder of Fatima Ventures who sits on Clicky’s board, said, “Khalid and Shahzad have been building a focused e-commerce business and we are excited to see how this investment will bring opportunities for local brands and private labels to grow and provide a high-quality fashion retail experience to Pakistani consumers.”

Zubair Naeem Paracha
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