Two months after launching the Delivery Service in Saudi, Careem has now launched it in UAE as well. Naming the service BOX, company said that its part of their commitment to “simplify the consumer’s life with easy to use technology, that assists in transporting people and now their goods”. In Saudi, the service is called توصيل.
By launching the service in UAE, Careem is taking on Fetchr which has just secured $41 million in largest Series B funding of the region. Founders of Careem have said on multiple occasion that they want to be biggest mover of people and things in the region, launch of delivery service seems to be a big step towards that vision.
Faraz Syed, managing director of Careem Labs and Careem UAE said: “We are excited to be launching the brand-new service BOX, to our portfolio. This service is based on feedback and trends which we’ve spotted in the market.”
“This is part of our commitment to deliver what our customers are looking for, and a more affordable delivery service is exactly that. The initial phase of the service is crucial and we look forward to seeing how it is received.”
Unfortunately the service is not available for 24 hours so whatever you would like to get delivered, it has to be between 8 AM to 8 PM. The base fare of the service is AED 6 and the minimum fare stands at AED 20 for instant pick-up and AED 30 for scheduled delivery. The service will be available across all the places where Careem is operational in UAE.
Careem may have all the resources to give tough time to Fetchr in this space but competing with someone who has been doing it for four years and has been doing it extremely well won’t be an easy feat to achieve. Whatever the result maybe, consumer will only benefit from healthy competition in the market.