Investments

Cairo-based fresh bread and grocery delivery platform Breadfast raises seven-figure investment, plans expansion across the region

Y Combinator-backed Egyptian fresh bread and grocery delivery platform Breadfast has raised a seven-figure (USD) investment in a bridge round (pre-Series B), it announced today in a statement to MENAbytes, without disclosing the exact size of the deal.

The investment came from Y Combinator’s founder Paul Graham (his first in an Egyptian startup), Gmail’s founder Paul Buchheit, Endure Capital, Abu Dhabi-based Shorooq Partners, San Francisco-based Pioneer Fund, NHN Ventures, Tanzania-based Pontem Ventures and ‘very strategic players’ from Saudi, UAE, United States, and United Kingdom.

The Cairo-based startup had raised its seven-figure Series A just nine months ago after making it to Y Combinator.

Founded in mid-2017, Breadfast had started by offering next-day delivery of its own fresh bread and bakery products to customers in Cairo. It had since expanded to deliver groceries too. Today, it also announced the soft launch of Breadfast Now, a native cloud supermarket that it claims is the first of its kind in the Middle East and Africa.

Breadfast Now delivers fresh bakery produced daily in Breadfast’s production facilities in addition to breakfast delights and general groceries (including fruits) within sixty minutes across Cairo.

Mostafa Amin, the co-founder and CEO of Breadfast, speaking to MENAbytes, said that most of the SKUs are by Breadfast and the rest are aggregated in their warehouses to be dispatched from there to customers on a daily basis, “We are dealing directly with the manufacturers and farmers to source these products.”

The startup claims to be delivering tens of thousands of orders every month. After their initial success in Egypt, Breadfast is now eyeing aggressive expansion within the next three years across Middle East, Africa, & Turkey, starting with Dubai, Riyadh, and Jeddah. Mostafa told MENAbytes that they’re expected to launch in Dubai by the end of this year.

In a statement, Mostafa, said, “Breadfast is on a mission to drive the emerging markets to a world-class shopping experience. Our customers have been and will always be our top priority. We think that customer experience is underestimated in emerging markets, and our goal is to build the right infrastructure using technology to reach the experience the customer deserves.”

Shane Shin, Founding Partner at Shorooq Partners, said, “We are excited and humbled to join Breadfast’s journey as we firmly believe in the Founders and their unparalleled focus on execution, user experience and scale. We have been working closely with Breadfast to build their operations in UAE, KSA and so forth and cannot wait to dominate the region.”

(Updates in the second paragraph with some more details of the investors)

Zubair Naeem Paracha

Zubair Naeem Paracha

Founder at MENAbytes
A tech and startup enthusiast based in Lahore, Pakistan. Zubair apart from leading MENAbytes is also building Qraar, a career discovery and development platform for millennials in MENA. He can be reached on Linkedin, Twitter or zubair [at] menabytes [dot] com.
Zubair Naeem Paracha
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