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Dubai’s Bayut acquires Rocket Internet’s property portal Lamudi in UAE, Saudi & Jordan to fuel its expansion across GCC

Bayut, one the leading real estate portal in the United Arab Emirates, that is owned by Dubai-based Emerging Markets Property Group (EMPG) has acquired Rocket Internet/Middle Easter Internet Group’s Lamudi in UAE, Saudi, & Jordan, the company announced today without disclosing the financial details of the transaction.

“As part of this landmark deal, Bayut will take ownership of all Lamudi assets in the GCC, including its portals in Saudi Arabia, Jordan, and the UAE,” said Bayut in a statement.

The announcement comes a day after Property Finder announced the acquisition of JustProperty.com and its parent company. Property Finder and Bayut are the two leading players in this space in UAE and both have raised a significant amount of capital recently which is fueling this M&A activity.

Bayut’s parent company EMPG that also runs property portal in Morocco, Pakistan, Bangladesh, Spain & Romania, had closed its $100 million Series D earlier this year. EMPG says that it aims to aggressively grow and establish itself as the most dominant real estate classifieds solution in the GCC. The group currently employs a workforce of 2,000 people across all its markets and calims to receive close to 10 million visits on its websites every month generating about 70 million page views and over 2 million inquiries every month.

Rocket Internet had expanded Lamudi to MENA in 2012 by launching Lamudi.sa in Saudi. The portal was then launched in Jodan as Lamudi. jo and in 2015 in UAE as Lamudi.ae. It had somewhat decent numbers in the Saudi market and maybe Jordan as well. Not so much in UAE though where the market has been dominated by Property Finder and Bayut.

Haider Ali Khan, CEO of Bayut, commenting on the occasion, said, “Today is a very exciting day for us as we embark on a new journey to start solving real estate issues for the largest market in our region. Our extensive experience in similar markets puts us in a unique position to provide both clients and end-users with a highly sophisticated product that is built to address their needs. We aim to be a partner to them in their journey of selling or buying a home.”

“With a network of sites operating in the region, we are also very well placed to maximise consumers’ reach and clients’ exposure across a broader region. Our brand name, Bayut, means homes in Arabic and our story is a very local one, and this is another step in making our brand a household name in the natively Arabic-speaking region. With our experience and ability to deploy significant capital effectively, we are very well placed to solve problems in the real estate markets of the region through technology,” he added.

Bayut CEO also said that they’ve always “focused on providing the most locally-tuned solution to the market and the intention behind this acquisition is to take that philosophy to the greater GCC region, with a focus on Saudi Arabia,” and that they will be launching operations in Saudi very soon.

Bayut claims to have grown 100% year-on-year over the last five years. EMPG, Bayut’s parent had recently acquired Lamudi in Bangladesh as well through Bproperty.com.

Zubair Naeem Paracha

Founder at MENAbytes
A tech and startup enthusiast based in Riyadh. Zubair apart from leading MENAbytes is also building Qraar, a career discovery and development platform for millennials in MENA. He can be reached on Linkedin, Twitter or zubair [at] menabytes [dot] com.
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