Teledentistry startup Basma sees big jump in revenue as demand for its at-home teeth straightening treatment grows

Basma, a teledentistry startup that offers at-home teeth straightening treatments in the Middle East & North Africa, has seen a big surge in its revenue, it announced in a statement to MENAbytes last week.

As more people turn to different types of telehealth services due to Covid-19, the demand for Basma’s invisible aligners has also increased. The startup in a statement said that its revenues have grown over 400 percent for in May & June (compared to March & April).

Basma did not share the details of the revenues but told MENAbytes that most of its sales are coming from Saudi. The startup is also receiving orders from the UAE, Qatar, Kuwait, Lebanon, and even Eruopean markets like France & Spain.

Launched last year, Basma first sells an impression kit to its customers that comes with instructions and videos to help customers take molds of their teeth and send them back to it. Its orthodontists then prepare and send customers their treatment plan. The impression kit is priced at $92 and is currently being sold at the discounted price for $47 “to encourage customers to get started while they are at home during Covid-19.”

If Basma’s orthodontist determines that its aligners are not the right fit for the customers, the startup refunds the payment made for impression kit.

The customers who receive their plan can order the aligners for a one-time payment of $1,699 or monthly installments of $364. The startup claims that its at-home treatment is 65 percent cheaper than any other in-clinic teeth straightening treatment.

Basma’s orthodontist, it says, monitors the progress and guide the customer’s personalized treatment through telehealth consultations.

“Dr. Cherif Massoud, the founder at Basma who comes from a long line of orthodontists, knows the importance of check-ups to monitor a client’s progress which made telehealth the perfect modern solution,” it said in a statement.

The Beirut-born startup had raised $1.2 million in a seed round earlier this year.

Zubair Naeem Paracha
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