Posts By Imad El Fay
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22.0KAdviceEcommerce post-Covid-19: Few winners and many losers
Churchill once said: ‘Never let a good crisis go to waste,’ and Covid-19 was the perfect crisis for ecommerce. Once suffering from...
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8.1KOpinionsOpinion: You don’t need a better product to succeed in direct-to-consumer (D2C)
January has never been my favorite month, but this one was disastrous. Over a billion animals have died in Australia, US-Iranian tension...
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7.3KEcommerceDirect-to-Consumer (D2C) opportunities in MENA: The time is right
Value creation in the consumer-goods industry has historically been centered around economies of scale and high barriers of entry in distribution and...