Ecommerce launches in Saudi replacing Souq

Amazon and Souq have today announced the launch of in Saudi to replace The move comes a year after Amazon rebranded Souq to in the United Arab Emirates. Amazon had acquired Souq for $580 million in March 2017.

Souq Saudi is now redirecting all the users to, which welcomes users with a note announcing the launch of Amazon Saudi.

“The new store brings together the best of Souq’s local know-how and Amazon’s global retailing experience. You can now shop on for millions of products from local and international businesses. The store’s selection ranges from local products to those from all over the world, including Amazon US,” notes the statement by Souq & Amazon on the homepage of

The company has converted all the customer credentials, wish lists, orders, delivery addresses, payment methods, and customer support queries to new accounts so the customers won’t have to make any changes and can start shopping on straightaway using their Souq credentials. will provide free next day delivery for orders above SAR 200 ($53.31). The customers in select areas of the Kingdom will also be able to request paid same-day delivery.

Ronaldo Mouchawar, the co-founder of Souq who now serves as Vice President of Amazon in the Middle East and North Africa, commenting on the launch, said, “Today marks a key milestone with, we want to provide what customers have been asking us for the ability to shop a broader selection of both local products and international goods from Amazon.”

“Partnering closely with our local and global sellers, we will continue to delight customers in Saudi Arabia by growing our product range while ensuring great prices, fast delivery and a convenient and trusted shopping experience,” he added.

There are no signs of company’s premium subscription service Amazon Prime on yet. It was launched in the UAE a month after Souq was rebranded to

Zubair Naeem Paracha
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