Amazon launches home services with fixed upfront prices in UAE

Amazon has launched home services in the United Arab Emirates to allow customers to buy and schedule different professional services including house cleaning, electronics repair, car wash, pet grooming, and smart home services through

Amazon Home Services‘ has been launched after rebranding Helpbit, a home services marketplace by Souq. Helpbit was launched by Souq in 2016 as independent portal and had been offering different types of home services to users across UAE.

The rebranding exercise means that the services are now integrated into Amazon’s ecosystem, enabling users to directly order them from the dedicated section for them on or from different product pages when the users are purchasing an eligible product across home, consumer electronics, sports equipment, and consumables categories on Amazon UAE’s website.

All the services listed on the platform have fixed upfront prices. So if a customer is looking to book a cleaner (who will bring their own cleaning materials) for five hours, they’ll know that they will have to pay AED 200 ($55) when they book the service.

Amazon on its website notes that they work with service providers in different areas that meet their high-performance standards and require all service pros to be carefully vetted, insured, and licensed if applicable

In some cases, the users also have the option to choose from different service providers who have different prices, when they’re booking a service.

According to Amazon’s website, the services are currently available in Dubai, Abu Dhabi, and Sharjah. Amazon UAE already has a large customer base that it serves on a regular basis and could sell these services to. But there are tens of digital alternatives with many UAE startups operating in this space – some of which have raised a significant amount of venture capital. One of the latest entrants is Rizek that raised $3.5 million seed last month.

It is not immediately clear if Amazon has plans to take this to its other markets in the Middle East.

Zubair Naeem Paracha
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