Cairo-based A15 to support AUC Venture Lab’s startups through its ‘Growth IQ’ program

A15, a Cairo-based tech investor has announced its partnership with Egypt’s first university-based startup accelerator AUC Venture Lab to support the startups taking part in AUC Venture Lab’s Spring 2019 cycle.

The partnership, per statement by A15, comes in form of “Growth IQ” program through which A15’s team will be conducting a series of sessions for these startups to share the best practices and their experience about growth hacking, user-acquisition strategies, and digital media marketing. They will also share local and regional growth case-studies that could help these startups.

The two entities aim to improve the investment readiness of the participating startups by helping them achieve product/market fit and build their capacity to identify, measure, articulate and decide on key metrics that affect their core business.

AUC Venture Lab Founding Director, Ayman Ismail, commenting on the partnership, said, “Joining forces with A15 made perfect sense. As a leading tech investor, A15 is one of the most operationally smart investors in the region powered by its venture development teams. In so, this partnership will not only sustain but strengthen AUC Venture Lab offering to its startups by helping them overcome their growth challenges.”

Fadi Antaki, A15’s CEO, also commented, “We are very excited about the future and potential of this partnership. AUC Venture Lab as an accelerator has a strong track of record in terms of the number of graduating startups which secured Seed funding, actually two of our portfolio companies are AUC Venture Lab’s graduates. Therefore, we see conducting “Growth IQ” program with AUC Venture Lab; an effective tool to have a collective meaningful impact in the startup ecosystem in Egypt and beyond.”